Alexandra is a Spanish company specializing in the production of
luxury furniture, bespoke furnishings, and interior solutions for residential and hospitality settings. The brand develops collections for
living areas,
sleeping areas, and contract spaces, interpreting the concept of luxury through a combination of craftsmanship, customization, and careful attention to materials. From the very beginning, Alexandra has built its identity around a design vision capable of bringing together European decorative culture, Mediterranean sensibility, and manufacturing quality, shaping an aesthetic language that moves across the classical and the contemporary. The possibility of adapting products, finishes, and details to the needs of each project is one of the central elements of its offering, appreciated by interior designers, architects, and professionals working in high-end residential contexts, boutique hotels, and international hospitality spaces.
Colección Alexandra, luxury furniture and bespoke furnishings
The evolution of Colección Alexandra’s production is now expressed through an articulated range of lines that respond to different ways of living and designing.
HERITAGE reinterprets the lexicon of classic European luxury through Mediterranean atmospheres and a particular attention to the tradition of decorative furnishings.
EVOLUTION, by contrast, brings together contemporary proposals defined by more essential lines and a balanced dialogue between noble materials, formal refinement, and functionality. Added to these is
FORWARDS, the brand’s most recent and experimental line, launched in 2022 to give shape to a more innovative vision of Alexandra, in which creativity, material research, and designer-led design redefine the concept of luxury while remaining firmly rooted in the company’s historic values: customization, manufacturing quality, and timeless elegance. Alexandra’s catalog addresses both the residential and contract sectors, with bespoke solutions developed in close collaboration with interior design and architecture firms. The brand supports professionals with technical expertise and customization capabilities, working on private residences, boutique hotels, and high-end properties with products able to lend character and coherence to interiors.
An important role in the evolution of the brand is also played by collaborations with designers and studios from the Spanish Mediterranean scene, including
Francesc Rifé,
Gabriel Teixidó,
Estudihac-JM Ferrero,
Yonoh Studio, and
Jacobo Ventura. Added to these, from 2025 onward, is
Buratti Architetti, the Milan-based studio with which Alexandra further expands the dialogue between Spanish and Italian design culture. Alongside its aesthetic research and design flexibility, the company also declares a growing commitment to sustainability, understood as product durability, responsible use of resources, and more conscious production processes. In this direction also falls the adoption of a photovoltaic system for self-consumption, conceived to contribute to renewable energy production and to the reduction of environmental impact. What emerges is the profile of a brand that interprets luxury furnishings as a synthesis of design culture, manufacturing identity, and the ability to respond precisely to the needs of contemporary design.
History, Mediterranean roots, and the identity of the Alexandra brand
With more than thirty years of activity, Alexandra was founded on the initiative of designer María J. Guinot, who in the 1990s launched an entrepreneurial project based on the creation of a
collection of exclusive furniture distinguished by a high degree of formal and constructional care. The original aim was to offer furnishings capable of adapting to different languages, while maintaining strong attention to detail, execution quality, and the decorative value of the object. Today the company is led by the second generation, with Johnny and Jacobo Ventura Guinot carrying forward the brand’s path in continuity with its original vision. From its headquarters on the Valencian coast, Alexandra retains a direct link with the cultural and manufacturing context of the Spanish Mediterranean, a territory reflected as much in its sensitivity to materials as in the balance between elegance, comfort, and the relationship with lived space. Over time, the brand has consolidated an international presence while preserving a clear identity matrix: a made-in-Spain production that interprets luxury through a restrained, lasting, and design-driven lens, بعيد from expressive excess and oriented instead toward the overall quality of the environment.
